 |
| www.capitalize.co.uk |
London, UK – 4 August 2010 - The world’s leading professional sailing series, the ISAF World Match Racing Tour (WMRT), has appointed sports marketing and communications specialist, Capitalize - the BrandFan® agency - to manage its global PR series for the remaining 5 races of this year’s Tour.
With the World Match Racing Tour embarking on an exciting development period which hopes to see the 10 race series double its size in the next five years, Capitalize will work alongside WMRT Communications Director, Audrey Lakai, to focus on increasing the Tour’s profile across key global markets by targeting international news, business, lifestyle, specialist and broadcast media.
The PR, sponsorship and experiential agency will also provide specialist on-event press office support and bring new media to the Tour events as the series draws towards its climax at the Monsoon Cup in December.
Capitalize will also manage the Tour’s social media channels and develop digital platforms to engage with fans and bring the thrill of match racing to a growing global audience with live video streaming and behind-the-scenes interviews and news features.
Sanctioned by the International Sailing Federation (ISAF) with “Special Event” status, the Tour sits amongst the prestige of the America’s Cup and The Volvo Ocean Race by attracting the world’s best sailors. The epic Tour features 10 World Championship events across the globe, including races in France, Germany, Sweden, Korea and China, culminating in November/December 2010 with the high-profile Monsoon Cup in Malaysia.
Competing teams go head-to-head on identical racing yachts, ensuring the overall ‘ISAF Match Racing World Champion’ is crowned on the merit of teamwork and individual skill. A US$250,000 overall prize pool for the top nine teams with a $50,000 bonus for the outright winner of this year’s World Match Racing Tour provides added incentive.
Jim O’Toole, Chief Executive Officer of WMRT, commented, “The World Match Racing Tour is well established as the World Championship of head-to-head sailing and features the very best sailors year after year. What we are now focusing on is taking the series on to the next phase, by increasing the number of events, enhancing our commercial partnership proposition and increasing our multi media footprint around the world.
“We have set some ambitious goals to develop the series and Capitalize’s expertise in engaging both global media and new fans will be a key component in helping us achieve our objectives. We are looking forward to starting work with Capitalize immediately as we start the build up to the next round in St Moritz, Switzerland which runs from 31 August to 5 September.”
Jonathon Bates, Associate Director at Capitalize, said, “Sailing is one of the few sports to have a truly global footprint and also the genuine scope to increase its profile in both traditional and emerging sailing territories. We’re delighted to be working with the World Match Racing Tour and look forward to helping the series develop its footprint by generating engaging and inspiring media coverage and social media activations around the Tour.”
-Ends-
2010 ISAF World Match Racing Tour Standings
(After Stage 5 of 10)
1. Mathieu Richard (FRA) French Match Racing Team 77 Points
2. Torvar Mirsky (AUS) Mirsky Racing Team 60 Points
3. Adam Minoprio (NZL) ETNZ/BlackMatch Racing 54 Points
4. Ian Williams (GBR) Team GAC Pindar 52 Points
5. Ben Ainslie (GBR) TEAMORIGIN 45 Points
6. Peter Gilmour (AUS) YANMAR Racing 43 Points
7. Francesco Bruni (ITA) Azzurra 41 Points
8. Jesper Radich (DEN) Radich Racing Team 40 Points
9. Magnus Holmberg (SWE) Sigma Racing Team 29 Points
10. Paolo Cian (ITA) Team Italia 16 Points
2010 Tour Card Holders:
Adam Minoprio (NZL) ETNZ/BlackMatch Racing
Torvar Mirsky (AUS) Mirsky Racing Team
Ben Ainslie (GBR) TEAMORIGIN
Francesco Bruni (ITA) Azzurra
Peter Gilmour (AUS) YANMAR Racing
Bjorn Hansen (SWE) Hansen Global Team
Bertrand Pace (FRA) Aleph Sailing Team
Mathieu Richard (FRA) French Match Racing Team
Ian Williams (GBR) Team GAC Pindar
About the ISAF World Match Racing Tour:
The World Match Racing Tour (WMRT) is the leading professional sailing series featuring 10 World Championship events across the globe, sanctioned by the International Sailing Federation (ISAF) with “Special Event” status.
The World Tour awards over US$1.5million in prize money with points awarded at each event culminating in the crowning of the “ISAF Match Racing World Champion”. In addition, an incentive to compete in the world’s premier sailing series just got bigger. A US$250,000 overall prize pool for the top nine teams with a $50,000 bonus for the outright winner of next year’s World Match Racing Tour is now on offer.
Events utilise the same “match race” format used in the America’s Cup with racing taking place in identically supplied racing yachts which places a focuses on team work and skill. Racing takes place close to the shore for the general public to follow the races as virtual on-the-water stadiums.
Media and television highlights coverage reaches over 2.1 billion households in excess of 183 countries around the world.
ISAF World Match Racing Tour Calendar
Match Race France 6 - 11 April Marseille, France
Match Race Germany 19 – 24 May Langenargen, Germany
Korea Match Cup 8 – 13 June Gyeonggi, South Korea
Portimão Portugal Match Cup 22 – 27 June Portimão, Portugal
Match Cup Sweden 5 – 11 July Marstrand, Sweden
St Moritz Match Race 31 Aug – 5 Sept St Moritz, Switzerland
Danish Open 8 – 12 Sept Bornholm, Denmark
Argo Group Gold Cup 4 – 10 Oct Hamilton, Bermuda
Qingdao Match Cup 19 – 24 Oct Qingdao, China
Monsoon Cup 30 Nov – 5 Dec Kuala Terengganu, Malaysia
Facebook Group name – World MatchRacingTour http://www.facebook.com/home.
Twitter Profile name – worldmrt http://twitter.com/worldmrt
To View Footage http://www.wmrt.com/video-
Access to Footage ftp.wmrt.com
For more information on WMRT, please visit: www.wmrt.com
Issued by Communications Department, WORLD MATCH RACING TOUR
Name : Audrey Lakai
Mob : + 6 012 502 2206
Email : audreylakai@wmrt.com
Press information, please contact Capitalize:
Name: Rupert Hains
Tel: +44 (0) 207 940 1700
Mob: +44 (0) 7887 993 240
Email: wmrtmedia@capitalize.co.uk
No comments:
Post a Comment